Most women at some point in their lifetime have struggled with their weight, and have struggled with trying to being healthy. We are surrounded on a daily basis by the media which constantly portrays women whom are tall, skinny and beautiful as the norm. Young girls look up to and aspire to be just like supermodels, actresses , singers and the a-listers. Girls are constantly compared to people in the media and are made out to have perfect butt and long curly thick hair like Kim Kardashian, to have great arms like Michelle Obama, to have the sexiness of a Victoria Secret Model and long legs like Cameron Diaz. The media is constantly shaping the way a perfect women should look. It is influencing the reality of what a beautiful body image really should be. Girls find inspiration in many people in the media and want to be just like them. On youtube there are tutorials on how to have a butt like Jennifer Lopez, hair like Kim Kardashian, dress like Taylor Swift and how to do make-up like Katy Perry. Girls are constantly trying to be just like the women that they see in the media and press.
Kate Moss is not only one the worlds most well known models, but has been an inspiration to girls of all ages for her fashion and her beauty. In November of 2009 Moss had an interview that was conducted by WWD. Moss started the interview off talking about her inspirations, her mentors in her life and what beauty meant to her. Her interview started off great and inspiring to many young girls who looked up to her, but then when asked if she had a motto, Moss responded by saying, "There are loads. There’s Nothing that tastes as good as skinny feels. That’s one of them. You try and remember, but it never work (Costello, 2009)." Wait , did she really just say nothing tastes as good as skinny feels! For someone who is an inspiration to many young girls Kate has started a huge ethically questionable argument by saying this. This causes an ethical breach because it could be taken that Kate Moss is encouraging girls to be skinny and to be anorexic. Many pro- anorexia groups use the slogan “nothing taste as good as skinny feels.” I would have to argue Kate Moss when she says “nothing taste as good as skinny feels” because by saying this she is sending a bad message to kids who look up to her for her health and beauty. If Kate’s motto and her morals are that being skinny is the way to feel good, what does that lead her thousands of followers to think, that food isn’t worth it to be skinny and we should just starve ourselves? Loosing a few pounds is great but thats not what should make us happy and not what a role model should be promoting to a young generation.
This is why famous people and people in the media need to portray the correct body image and show body images of all types. Having a well known celebrity and an inspiration to girls of all ages say something like this can be devastating to her followers. As a person that many people look up to and strive to be like this being their motto could cause children to have a goal of an unhealthy body image and it could cause eating disorders. This could make girls want to appeal to conformity and be just like their role model Kate who thinks to be skinny is to be happy. If their role model thinks one thing they will conform to be like her. It could cause people to think that to be happy it's not be worth eating food because being skinny “feels better.” Although we all have are own image of a perfect body we look up to our role models in the media and they shape the way that we picture what we should look like.
In the United Kingdom clothing was made out of Kate Moss’s motto and sold online. Even worse they were sold in sizes that were to fit young children. Although Kate Moss had nothing to do with it, and the shirts were officially banned I believe another ethical violation was made here. Look how far people are going to get the word out there to young children that being skinny is important. Wearing and advertising shirts that say this, especially on young children, is a huge effort to alter peoples beliefs on body image. It is a completely appalling way to go about it and exceeds the boundaries of a violation on persuasion ethics.
Kate Moss’s comment was directed to thousands of girls around the world and the impact can be huge on vulnerable young girls inspiring to be just like Kate and other models. Kate along with other people in the media need to understand how dangerous their comments can be to the rest of the general public. Kate Moss may have not intentionally meant what she said and the media may have put a twist on it. People in the spot light are constantly under pressure to do and say the right thing. Kate’s agency said that it was taken out of context and misreprestened, but Kate along with other people in the media need to understand how dangerous their comments can be and how literal people can take them . People in the lime light need to promote being healthy rather than just being skinny. Instead of Kate saying “nothing taste as good as being skinny feels, maybe she could have said “nothing taste as good as being fit feels.” This would encouraging girls to be healthy and fit instead of starving and skinny.
Costello, B. (2009, November 13). Kate moss: The waif that roared. WWD. Redtrived from http://www.wwd.com/beauty-industry-news/beauty-features/kate-moss-the-waif-that-roared-2367932?full=true
Kate moss's "legacy": 'nothing taste as good as skinny feels' slogan are advertised online . Mail Online. (2011, April 14). Retrieved from http://www.dailymail.co.uk/femail/article-1376841/Kate-Moss-legacy-Nothing-tastes-good-skinny-feels-t-shirts.html
Impressive expression of your position! I appreciate the way you link the statement to the movement. This is an important issue for many reasons - the health of young people and the behavior of the advertising industry among them. Consider also the apparent effectiveness of this sort of advertising. Certainly, a commercially-driven industry will react quickly if there is outrage in the public. Yet, this "idealizing" of a woman's body continues seemingly unabated. What does this say about broad patterns in individual's personal motivation? How can it be that ads which cause so much psychological trauma also be so appealing and successful? This looks like a very promising area of focus!
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